Nike Foam Photoshoot Ad Series
Skills : Multi-color design registration | Design | Layout | Typography
Software: Photoshop / Illustrator / InDesign
Position: Art Direction / Illustration / Designer
An Ad series focused on Nike Foamposites that depicts the shoes taking you anywhere, adding in elements of real photography and illustrations to portray them in a playful tone.
I initially envisioned incorporating actual paper cut outs for the environments for the backgrounds but ended up changing to using vectors in Adobe Illustration and adding drop shadows in photoshop due to time constrants. I had taken some time to take pictures of the foamposite in the photoshoot lab as a collaborative effort with Robb Cunningham from the Photography field.
In-progress and conceptual sketches made before the photoshoot prop was used.
Photos of the prop that Robb Cunningham and I have taken. Some of these didn’t make the cut.